SERATA promotes equal parenting, by shifting the focus of parenting to fatherhood and celebrating it the way we traditionally celebrate motherhood through the “Celebrating Fatherhood” campaign.
Ideally, any intervention to accomplish gender equality should begin at family level. A more hands-on father enables the redistribution of family responsibilities by being equally capable of caring for their children, allowing the mother to make choices for her own career and personal development.
Celebrating fatherhood aims to promote equal parenting, by acknowledging the importance of engaging fathers in raising children through highlighting stories from fathers who have been actively involved in parenting.
Sharing Our Passion
Founder / Protem Chairperson
Sabrina holds a Masters degree in Accounting and Finance, but her passion has always been in social justice issues. Through formal and volunteer work, she has accumulated a total of 8 years working on gender issues.
In recognition of her outstanding work, she was recently awarded the Community Achievement Award 2018 by the Malaysian Australian Alumni Council.
Co-Founder / Co-Chairperson
Robert is a Mechanical Engineer by trade, water expert, and a proponent of social justice. He has been involved in activism and grassroots politics in Canada and here at home in Malaysia.
A founding member of SERATA, Mahsuri recently graduated with Bachelor of Laws (Hons) from UiTM Shah Alam. Her budding interest in gender issues and community development activities led her to volunteering for SERATA.
A founding member of SERATA, Hasanal, or more fondly known as Coach Bon, is a fitness coach as well as a dedicated father and husband. He is a staunch supporter of sharing responsibilities in the home, and was one of the featured fathers in SERATA’s “Celebrating Fatherhood” campaign.
A founding member of SERATA, Shaz is a powerhouse – she is a business owner, fitness coach and property negotiator. She strongly believes in gender equality and champions women empowerment.
With us since our founding, Anne worked for 8 years with an international nonprofit dealing with marginalized women and children. Anne is dedicated to improving the lives of migrants, especially children who have little or no access to education and healthcare. She was awarded the Top Outstanding Young Persons of Sabah 2016 for her contribution to Children, World Peace or Human Rights by JCI Kota Kinabalu.
Stephie is one of the founding members of SERATA. She has significant experience in working with an international nonprofit that deals with marginalized women and children, and she also recently completed her Masters in Art & Design.
A dentist by profession, Dr Sylvia is a founding member of SERATA as she strongly believes in gender equality.
Although Kenneth has relocated to the States, he was fundamental to the founding of SERATA. A champion of involved fatherhood, he was one of the fathers featured in SERATA’s “Celebrating Fatherhood” campaign.